Honest pricing. No per-seat traps, no per-deal usage fees.
We sell annual contracts priced by store count. Three plans, three scopes — pick the one that fits how you actually run your stores.
Most dealer groups pay between $X and $Y per store per year. Talk to us for a quote.
Starter
For single-point stores and small groups who want a real DMS without the legacy bloat.
- Lead management (web, phone, walk-in)
- Inventory + VIN decode + Carfax (when configured)
- Deals & finance calculator
- Documents & e-signature (test drive, purchase, consent)
- Standard reports
- Email + chat support
- AI voice bot (available as a paid add-on)
- Custom report builder
Pro
For growing dealer groups that need multi-store reporting, role-based access, and the document engine at full power.
- Everything in Starter
- Multi-store rollups and per-store dashboards
- Role-based access (Owner / GM / Sales / IT)
- Custom report builder + CSV export
- Document template editor (upload your own forms)
- Priority support with a named CSM
- SSO (Google Workspace, Microsoft Entra)
- AI voice bot (available as a paid add-on)
AI Suite
Everything in Pro plus the AI bot that calls your leads, qualifies them, and books test drives — 24/7.
- Everything in Pro
- AI voice bot — outbound within 60s, structured qualification
- AI call summaries on every lead
- OCR for driver's licenses and gov IDs
- AI-suggested follow-up cadence per lead
- Bring-your-own Twilio number (BYOC available)
- Dedicated success engineer
All plans include unlimited users, unlimited documents, and standard email + chat support. Need something not listed here? Tell us what you need.
Every plan, out of the box.
You don't have to pay extra for the basics.
Questions dealer groups ask us
If you have a question we didn't cover, the answer is usually one email away.
- How is FlashFender priced?
- Annual contracts, priced by store count. We don't do per-seat pricing, and we don't have a per-deal or per-document usage cap. Most dealer groups pay between $X and $Y per store per year — talk to us for an exact quote based on your store count and which plan you pick.
- Is there a setup fee?
- No. We do a guided onboarding (data import, template setup, training) that's included in the first 30 days. For groups migrating from a legacy DMS, we offer a paid migration package — but it's optional.
- Can I try it before I commit?
- We don't offer a self-serve trial today. Every FlashFender account is set up with a human on our side (a CSM and an onboarding engineer), and we want the same on yours. The closest thing to a trial is a 30-day pilot on a single store — most groups expand to the rest of the group after the pilot.
- What about the AI voice bot — is that a separate fee?
- It's bundled into the AI Suite plan. On Starter and Pro, you can add the voice bot as a metered add-on (priced per connected call). The AI Suite plan includes unlimited connected calls up to a fair-use threshold.
- Do you support multi-store dealer groups?
- Yes — that's the core use case. Every FlashFender account is multi-store by default. You can roll up reports across all stores, scope user access to specific stores, and run different templates per store (e.g. state-specific tax presets).
- Where is my data stored?
- On Supabase Postgres in US-East by default. EU data residency is available on the Pro and AI Suite plans. See the security page for the full breakdown.
Get a real quote in one business day.
Tell us how many stores you run, which platforms you're on today, and what you'd want a DMS to do. We'll come back with a plan + a price.