AutoNation West
AutoNation West is the Pacific Northwest region of a national dealer group. They run 14 rooftops across Washington, Oregon, and Idaho, with a centralized BDC handling inbound leads.
- Stores
- 14 stores
- Region
- US — WA, OR, ID
- Team
- ≈ 240 employees
The context
Migrating off a 2014-era DMS whose vendor was acquired and sunset. The team had 18 months of lead and deal data to port over and zero appetite for another three-year implementation.
The situation
Their BDC was drowning. Web leads sat in an inbox for 45 minutes on average before anyone called. Test drive agreements were hand-typed at the desk. The region had set a goal of 10% YoY growth without adding headcount.